Small is cool!
The goal of this lens is to discuss the ups and downs of having your own small nursery or garden center. There is little information available for someone contemplating opening and running a garden center. Its a career choice that lots of people contemplate but only a few take on, and even fewer succeed. Its a business of patience and hard work, which is not very popular these days.
We will focus on the small garden center since thats where most new ventures start. Its also where the real action is when it comes to the nursery business. The larger concerns are busy homogenizing their shopping experiences, while the smaller centers can be more outlandish and experimental. Putting in a coffee bar or pet center in a garden center is not new and is already becoming mainstream. Small garden centers can be more unique and less mainstream, thus attracting those consumers looking for a more unique and satisfying shopping experience. These consumers are generally willing to pay more for that quality experience.
My wife and I run a small, 2 acre garden center with seasonal help. Our latest venture, The Golden Gecko Garden Center just celebrated its third anniversary. We are building a destination garden center that not only services the local community but looks to attract people from further away. My experience comes from working as a nurseryman for 28 years. I got my start driving the delivery truck at Christensens Nursery located on the San Francisco Peninsula. I have managed or owned three different nurseries in the foothills of The Sierra Nevada Mountains.
Be sure to check out the direct feed of my blog below. "The Blogging Nurseryman" was the first industry blog to deal with running a small garden center.
In case youre wondering we will consider a small garden center or nursery to be one that has sales of less than one million dollars a year. Sound daunting? Lets get there together.
Innovative Small Garden Centers or Nurseries
We are always on the lookout for garden centers or nurseries that are trying different ways to do business. I am much more interested in a small nursery that chooses to create a new market or idea than a multi-million dollar face lift for some large garden center. It's the small places where the new ideas come from that are eventually are implemented in the larger concerns.
Well, I just realized that you have to approve comments by scrolling down on the "My Dashboard" page. I wondered why I hadn't gotten any comments. Now plant nursery that I have solved that I see I can allow anyone to comment, not just Squidoo members. Gee, it only took me a year to figure that one out.